We’ll kick things off by mapping out your goals, audience, and project scope. Together, we’ll set a clear timeline and plan so that everything stays organized, on track, and built around your bigger vision from day one.

You'll complete a detailed brand discovery questionnaire covering your story, mission, offerings, target audience, and visual preferences. We'll then schedule a deep-dive Brand Interview: a collaborative conversation to uncover your voice, values, vision, and the emotional connection you want to build with your audience. This foundation sets the tone for both the brand identity and the website experience.

Based on everything we've gathered, I'll provide a written summary of your brand positioning and objectives. You’ll also receive prompts and guidance to help you organize any necessary materials (like service details, images, testimonials) needed for your website.

I’ll create a custom, SEO-friendly website design and draft your web copy. We’ll align your visuals and messaging to reflect your brand identity. Once ready, we’ll review the full draft together during a Zoom walkthrough, page by page, making sure everything feels cohesive and aligned.

You'll have two rounds of revisions to review the design and copy, ensuring everything feels aligned and true to your vision. We’ll collaborate closely during this phase to fine-tune the details and polish your brand and website before moving into launch mode.

I’ll guide you through publishing your new website and provide a personalized 1:1 training session, so you feel empowered to make updates confidently. Plus, you’ll receive 2 weeks of post-launch email support to make sure you feel fully supported.