
BRAND IDENTITY & WEBSITE DESIGN
Everything you need for a confident, compelling presence tailored to your goals, handled from start to finish, and crafted to help you grow.

STARTING AT $4,500
Brand Identity & Website Design
Ready for the complete transformation? My signature package combines strategic brand identity and a custom website, giving you a cohesive online presence that feels like you and grows with your business. I handle every detail, from first brainstorm to final handoff, so you can focus on what you do best.
ALL BRAND IDENTITY & WEBSITE PROJECTS INCLUDE:
Brand identity
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Brand discovery questionnaire and strategy session
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Moodboard and creative direction
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Custom logo design (primary and secondary logos)
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Color palette development
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Font pairing and typography selection
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Brand style guide (delivered as a PDF)
→ Once your brand foundation is established, we move into designing a website that brings it to life online.
Website design
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Custom website design (up to 5 pages) on Squarespace, WordPress, or Wix
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Responsive, mobile-friendly build
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Website strategy and page mapping
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Image sourcing and optimization
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Basic SEO setup (titles, descriptions, keyword support)
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1:1 personalized training and handover
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1. STRATEGY & PLANNINGWe’ll kick things off by mapping out your goals, audience, and project scope. Together, we’ll set a clear timeline and plan so that everything stays organized, on track, and built around your bigger vision from day one.
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2. BRAND DISCOVERYYou'll complete a detailed brand discovery questionnaire covering your story, mission, offerings, target audience, and visual preferences. We'll then schedule a deep-dive Brand Interview: a collaborative conversation to uncover your voice, values, vision, and the emotional connection you want to build with your audience. This foundation sets the tone for both the brand identity and the website experience.
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3. CONTENT & CLARITYBased on everything we've gathered, I'll provide a written summary of your brand positioning and objectives. You’ll also receive prompts and guidance to help you organize any necessary materials (like service details, images, testimonials) needed for your website.
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4. DESIGN & COPYWRITINGI’ll create a custom, SEO-friendly website design and draft your web copy. We’ll align your visuals and messaging to reflect your brand identity. Once ready, we’ll review the full draft together during a Zoom walkthrough, page by page, making sure everything feels cohesive and aligned.
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5. REVISIONS & FEEDBACKYou'll have two rounds of revisions to review the design and copy, ensuring everything feels aligned and true to your vision. We’ll collaborate closely during this phase to fine-tune the details and polish your brand and website before moving into launch mode.
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6. LAUNCH & TRAININGI’ll guide you through publishing your new website and provide a personalized 1:1 training session, so you feel empowered to make updates confidently. Plus, you’ll receive 2 weeks of post-launch email support to make sure you feel fully supported.

The Process
Building a strategic brand and website starts with understanding the heart of your business. Through a guided, collaborative process, I help you shape a visual identity and online presence that feel authentic, polished, and built for growth—so you can show up confidently and focus on doing what you love.
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1. STRATEGY & PLANNINGWe’ll kick things off by mapping out your goals, audience, and project scope. Together, we’ll set a clear timeline and plan so that everything stays organized, on track, and built around your bigger vision from day one.
-
2. BRAND DISCOVERYYou'll complete a detailed brand discovery questionnaire covering your story, mission, offerings, target audience, and visual preferences. We'll then schedule a deep-dive Brand Interview: a collaborative conversation to uncover your voice, values, vision, and the emotional connection you want to build with your audience. This foundation sets the tone for both the brand identity and the website experience.
-
3. CONTENT & CLARITYBased on everything we've gathered, I'll provide a written summary of your brand positioning and objectives. You’ll also receive prompts and guidance to help you organize any necessary materials (like service details, images, testimonials) needed for your website.
-
4. DESIGN & COPYWRITINGI’ll create a custom, SEO-friendly website design and draft your web copy. We’ll align your visuals and messaging to reflect your brand identity. Once ready, we’ll review the full draft together during a Zoom walkthrough, page by page, making sure everything feels cohesive and aligned.
-
5. REVISIONS & FEEDBACKYou'll have two rounds of revisions to review the design and copy, ensuring everything feels aligned and true to your vision. We’ll collaborate closely during this phase to fine-tune the details and polish your brand and website before moving into launch mode.
-
6. LAUNCH & TRAININGI’ll guide you through publishing your new website and provide a personalized 1:1 training session, so you feel empowered to make updates confidently. Plus, you’ll receive 2 weeks of post-launch email support to make sure you feel fully supported.
What happens when your brand and website finally align:
01
POSITION YOU AS THE
EXPERT THAT YOU ARE
A cohesive brand and website instantly build trust, helping you show up confidently and attract the right clients.
02
CREATE DEEPER CONNECTIONS WITH YOUR AUDIENCE
When your visuals and messaging feel aligned, people feel it and are more likely to choose you over the competition.
03
MAKE MARKETING AND SELLING EASIER
With a strong brand and website, your services speak for themselves. No more scrambling to explain your value.
04
GIVE YOU A FOUNDATION YOU CAN GROW WITH
Instead of constantly needing to "fix" or tweak, you’ll have a strategic base that supports your next chapter, whatever that looks like.
