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BRAND IDENTITY DESIGN

A brand identity that’s clear, true to you, and built to grow with your business.

STARTING AT $1,500

Brand Identity Design

This package is for business owners who are ready to get clear on their message, stand out visually, and finally have a brand that reflects who they are and where they're headed. From strategy to visuals, I’ll guide you through a thoughtful process that brings your brand to life and sets the tone for everything that follows.

ALL BRAND IDENTITY PROJECTS INCLUDE:
Brand identity

  • Brand discovery questionnaire and strategy session

  • Moodboard and creative direction

  • Custom logo design (primary and secondary logos)

  • Color palette development

  • Font pairing and typography selection

  • Brand style guide (delivered as a PDF)

  • 1. STRATEGY & PLANNING
    We’ll kick things off by mapping out your goals, audience, and project scope. Together, we’ll set a clear timeline and plan so that everything stays organized, on track, and built around your bigger vision from day one.
  • 2. BRAND DISCOVERY
    You'll complete a detailed brand discovery questionnaire covering your story, mission, offerings, target audience, and visual preferences. We'll then schedule a deep-dive Brand Interview: a collaborative conversation to uncover your voice, values, vision, and the emotional connection you want to build with your audience. This foundation sets the tone for both the brand identity and the website experience.
  • 3. CONTENT & CLARITY
    Based on everything we've gathered, I'll provide a written summary of your brand positioning and objectives. You’ll also receive prompts and guidance to help you organize any necessary materials (like service details, images, testimonials) needed for your website.
  • 4. DESIGN & COPYWRITING
    I’ll create a custom, SEO-friendly website design and draft your web copy. We’ll align your visuals and messaging to reflect your brand identity. Once ready, we’ll review the full draft together during a Zoom walkthrough, page by page, making sure everything feels cohesive and aligned.
  • 5. REVISIONS & FEEDBACK
    You'll have two rounds of revisions to review the design and copy, ensuring everything feels aligned and true to your vision. We’ll collaborate closely during this phase to fine-tune the details and polish your brand and website before moving into launch mode.
  • 6. LAUNCH & TRAINING
    I’ll guide you through publishing your new website and provide a personalized 1:1 training session, so you feel empowered to make updates confidently. Plus, you’ll receive 2 weeks of post-launch email support to make sure you feel fully supported.
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The Process

Building a strategic brand and website starts with understanding the heart of your business. Through a guided, collaborative process, I help you shape a visual identity and online presence that feel authentic, polished, and built for growth—so you can show up confidently and focus on doing what you love.

  • 1. STRATEGY & PLANNING
    We’ll kick things off by mapping out your goals, audience, and project scope. Together, we’ll set a clear timeline and plan so that everything stays organized, on track, and built around your bigger vision from day one.
  • 2. BRAND DISCOVERY
    You'll complete a detailed brand discovery questionnaire covering your story, mission, offerings, target audience, and visual preferences. We'll then schedule a deep-dive Brand Interview: a collaborative conversation to uncover your voice, values, vision, and the emotional connection you want to build with your audience. This foundation sets the tone for both the brand identity and the website experience.
  • 3. CONTENT & CLARITY
    Based on everything we've gathered, I'll provide a written summary of your brand positioning and objectives. You’ll also receive prompts and guidance to help you organize any necessary materials (like service details, images, testimonials) needed for your website.
  • 4. DESIGN & COPYWRITING
    I’ll create a custom, SEO-friendly website design and draft your web copy. We’ll align your visuals and messaging to reflect your brand identity. Once ready, we’ll review the full draft together during a Zoom walkthrough, page by page, making sure everything feels cohesive and aligned.
  • 5. REVISIONS & FEEDBACK
    You'll have two rounds of revisions to review the design and copy, ensuring everything feels aligned and true to your vision. We’ll collaborate closely during this phase to fine-tune the details and polish your brand and website before moving into launch mode.
  • 6. LAUNCH & TRAINING
    I’ll guide you through publishing your new website and provide a personalized 1:1 training session, so you feel empowered to make updates confidently. Plus, you’ll receive 2 weeks of post-launch email support to make sure you feel fully supported.

What happens when your brand identity finally clicks:

01

SHOW UP WITH CONFIDENCE AND CLARITY

With a visual identity that actually feels like you, it’s easier to show up, be seen, and take up space in your industry.

02

CONNECT WITH THE PEOPLE YOU'RE HERE TO SERVE

When your brand looks and feels aligned with your mission, your audience will feel more drawn to work with you.

03

MAKE YOUR MARKETING
EASIER

You’ll have branded visuals that keep everything consistent so you can spend less time second-guessing and more time creating.

04

BUILD A BRAND THAT GROWS WITH YOU

Instead of rebranding every time your business shifts, you’ll have a strong visual foundation you can evolve with.

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"Before working with Vera, I felt like my brand didn’t truly reflect the work I was doing or who I was becoming. She asked the right questions, helped me find clarity, and created a visual identity that finally feels like me. I’ve never felt more confident sharing my business."

LAURA WINSLOW, REGISTERED MASSAGE THERAPIST

Interested in something else?

BRAND IDENTITY
WEBSITE DESIGN
BRANDING & WEBSITE DESIGN
POWER HOUR
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